[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Chartswith new installments every week righthere.]
This week in the U.S. Top 50, there are two distinct categories: There’s the #1 channel in the ranking, and then there’s everyone else.
Even if every other channel in the Top 50 were to double its weekly YouTube traffic, none of them would have enough viewership to catch this week’s chart-topper. The U.S.-based channel that outpaced the field during the first week of June also outpaced all competition in our Global Top 50.
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Chart Toppers
Let’s pull out some key stats fromMrBeast‘s extraordinary week.Jimmy Donaldsonnow has more than 270 million subscribers on his primary YouTube channel, making him the most-subscribed draw on YouTube. He reached that mark after getting more subscribers in a single week than he ever has, and that surge brought him a viewership boom as well. He got 1.31 billion weekly views, which was the highest seven-day total of the year. That sum translates to187.1 million views per day (which would rank 20th in this week’s ranking) and 2,166 views per second.
There’s a different channel in front of MaviGadgetthis week, but the Shorts hub is occupying the #2 spot for the second week in a row. With vertical videos that depict mechanical processes, Mavi Gadget has now collected more than 27 billion lifetime views on its primary YouTube channel. Its subscriber count has also passed another milestone by reaching 30 million. MaviGadget accumulated a big chunk of its stats during the first week of June, when it brought in597.5 million weekly views. That was 12% more hits than it earned the previous week.
Last week’s #1 dropped back to third place in the U.S. Top 50.Toys and Colorsdidn’t fall two spots because it experienced a viewership dip; on the contrary, the family-friendly hub saw its traffic go up by 2% week-over-week. But even though it reached a total of562.6 million weekly views, the destination beloved by preschool-age viewers couldn’t keep up with the other Chart Toppers (and MrBeast in particular). Toys and Colors can at least say that it has more lifetime views than MrBeast. In that category, its total sits above 65 billion.
Jason Derulois in fourth place in the U.S. Top 50. Though best known for his pop music, Derulo has begun a peculiar new chapter in his career by becoming a serial reposter on YouTube Shorts. That may seem like a cynical strategy for an international star, but MrBeast is the only individual creator ranked above Derulo in the U.S. Top 50, so it’s hard to argue with those results. During the first full week of June, Derulo brought in513.1 million weekly views to move from 13th place in our all-American ranking up to fourth.
Another individual creator rounds out the top five in this week’s U.S. Top 50.Alan Chikin Chowreturned to familiar chart territory by collecting490.3 million weekly views.
Top Gainers
The presence of channels like Vlad and Niki and J House jr. in the U.S. top ten shows that American viewers — like their counterparts from the world at large — love to watch family content on YouTube Shorts. That preference is good news for the nation’s favorite animated family, which is getting yet another uptick in popularity thanks to short-form content.
I’m talking, of course, about The Simpsons. Matt Groening’s game-changing sitcom is currently on its 35th season, and some of the highlights from that three-and-a-half decade run have been distilled into short-form uploads and shared on channels like Simpsons Factory. That’s the name of a hub that broke into the U.S. Top 50 after bringing some of the most memorableSimpsonsmoments to YouTube Shorts.
ASimpsonsera on YouTube Shorts does not come as a surprise, since many of the show’s essential elements — including family matters, workplace hijinks, and silly comedy — are common themes among the regulars in our U.S. Top 50. Sure enough, the most popular clips on the Simpsons Factory channel feature every member of the titular clan, from Lisa to Bart to Marge.
The star of the channel’s most-watched Short, however, is the lovable oaf himself. Homer’s “history” in ancient Rome is a hit among Simpsons Factory viewers. Just wait until they find out that Homer works in a nuclear power plant, where the mechanical inner workings can impress MaviGadget fans.
Thanks to the comedic stylings of the beloved FOX show, Simpsons Factory broke into the U.S. Top 50 for the first time at the start of June. By raising its traffic by 5% week-over-week, the short-form channel moved from 54th up to 47th in our all-American ranking. The 111 million weekly views it got during our latest seven-day measurement period represent nearly 20% of its lifetime YouTube viewership to date.
Since there are more than 760Simpsonsepisodes to cut clips from, Simpsons Factory has a long library it can use to fuel its future forays into the Shorts universe. And even if it somehow exhausts that archive, I wouldn’t be surprised ifThe Simpsonsis still on air with new episodes 30 years from now.
Channel Distribution
This week, there are 38 YouTube Shorts channels in the U.S. Top 50.