Public Relations & Social Media CoordinatorThe Syracuse Crunch are seeking a Public Relations & Social Media Coordinator to assist with the team’s marketing and digital media. This position will assist with public relations activities, including media relations, and social media management. This is a full-time position and will be required to work nights and weekends, including all home and away games.
The applicant will work under the direction of the Vice President of Communications & Digital Media.
Responsibilities
Write press releases and feature stories
Perform game day media tasks including preparing the press box and assisting with postgame media interviews
Assist in the continual upkeep and design of the team’s official website
Assist with set-up and follow through of player appearances
Brainstorm content for the team's official social media accounts including Meta properties (Facebook, Instagram), X (formerly Twitter) and TikTok
Execute social media strategy
Track and report social media engagement numbers throughout the season
Work closely with sponsorship to meet partner obligations on social media
Create and identify media opportunities to maximize local and national exposure for the organization
Assist in researching and compiling statistical information on the American Hockey League and Syracuse Crunch
Provide excellent customer service to the Crunch fan base and general public
Work all home and away games, including preseason, regular season and playoffs, and events as necessary to assist with cutting highlights, sharing score updates, posting photos and writing game stories
Perform other duties as assigned
Requirements
Bachelor's Degree from an accredited college or university
At least one year of professional experience in social media management or marketing
Proficient in social media platforms such as Meta properties (Facebook, Instagram), X (formerly Twitter) and TikTok
Knowledge of Adobe Creative Suite including Photoshop is a plus
Strong creative, organizational and interpersonal skills
Understanding of the rules of ice hockey; experience in sports preferred, but not necessary
Travel for game coverage when necessary
Ability to work independently while also collaborating in a team dynamic
Available to work flexible hours including holidays, evenings and weekends. Position is required to work all home and away games
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Spectator Sports
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Manage social media outlets, including Twitter, Facebook, LinkedIn and Instagram. Utilize all communications tools (online outreach, podcasts, events, publications, video, social media) to maximize media coverage, and contribute creative ideas to better leverage these channels.
Ability to understand historical, current, and future trends in the digital content and social media space. Strong copywriting and copy editing skills. Top-notch oral and verbal communication skills. Impeccable time management skills with the ability to multitask.
It allows PR professionals to disseminate messages to a global audience, increasing brand exposure and creating a broader impact. While traditional media still has valuable reach, dissemination of information is more targeted on social media.
Social Media Coordinator salary in India ranges between ₹ 1.5 Lakhs to ₹ 6.5 Lakhs with an average annual salary of ₹ 3.3 Lakhs. Salary estimates are based on 116 latest salaries received from Social Media Coordinators.
The average salary for a Social Media Coordinator in the United States may vary across different sources, typically ranging from $40,268 to $80,582 per year. This translates to an hourly wage of approximately $20.38 to $21.49.
As of Jul 31, 2024, the average annual pay for a Public Relations Coordinator in New York City is $57,491 a year. Just in case you need a simple salary calculator, that works out to be approximately $27.64 an hour. This is the equivalent of $1,105/week or $4,790/month.
Public Relations Media Coordinators focus on managing and enhancing the public image of their organization. They are responsible for crafting press releases, coordinating media coverage, and building relationships with journalists and influencers.
The manager is responsible for maintaining a company's website and developing regular updates on social media platforms. They respond to customers online and create marketing plans to promote the company's brand.
A Social Media Coordinator may create and promote the content whereas the Social Media Manager may develop the strategy and tactics behind the content. A Social Media Manager will help build the brand identity online through content and visuals that are representative of the brand and its products or services.
Public relations specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client's work and goals.
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